WEBOVÝ DESIGN
Tvorba foodblogu Nenuceně
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Rok
Rok
2025
2025
Odvětví
Odvětví
Foodie
Foodie
Klient
Klient
Nenuceně
Nenuceně
Na čem jsem pracoval
Na čem jsem pracoval
Stále pokračuje
Stále pokračuje
milníky projektu
S klientem jsme se na začátku domluvili přesně na tom, o čem projekt bude a co přesně na konci dostane za výstupy.
01.
úvodní zjišťovací workshop
Zde jsem zjistil potřebné informace pro další práci. Workshop zabere od 2 do 6 hodin. Záleží, kolik lidí se do něj zapojí.
02.
marketingovou strategii + služby
Na základě workshopu jsem začal pracovat na strategii a definici služeb/produktů pro firemní zákazníky, včetně Go-To-Market strategie.
03.
propracované materiály
Na konci jsme zhmotnil strategii do propracovaných sales materiálů a navrhl firemní landing page, která bude sbírat leady.
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
Challenge :
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
B2B
Rád pomůžu i vám
Rád pomůžu i vám
Chcete rozjet projekt? Dejte mi vědět a dáme si krátký call, kde probereme všechny možnosti.
Chcete rozjet projekt? Dejte mi vědět a dáme si krátký call, kde probereme všechny možnosti.
Rád pomůžu i vám
Chcete rozjet projekt? Dejte mi vědět a dáme si krátký call, kde probereme všechny možnosti.
Další projekty
WEBOVÝ DESIGN
Tvorba foodblogu Nenuceně
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Rok
Rok
2025
2025
Odvětví
Odvětví
Foodie
Foodie
Klient
Klient
Nenuceně
Nenuceně
Na čem jsem pracoval
Na čem jsem pracoval
Stále pokračuje
Stále pokračuje
milníky projektu
S klientem jsme se na začátku domluvili přesně na tom, o čem projekt bude a co přesně na konci dostane za výstupy.
01.
úvodní zjišťovací workshop
Zde jsem zjistil potřebné informace pro další práci. Workshop zabere od 2 do 6 hodin. Záleží, kolik lidí se do něj zapojí.
02.
marketingovou strategii + služby
Na základě workshopu jsem začal pracovat na strategii a definici služeb/produktů pro firemní zákazníky, včetně Go-To-Market strategie.
03.
propracované materiály
Na konci jsme zhmotnil strategii do propracovaných sales materiálů a navrhl firemní landing page, která bude sbírat leady.
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
Challenge :
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
B2B
Rád pomůžu i vám
Rád pomůžu i vám
Chcete rozjet projekt? Dejte mi vědět a dáme si krátký call, kde probereme všechny možnosti.
Chcete rozjet projekt? Dejte mi vědět a dáme si krátký call, kde probereme všechny možnosti.
Rád pomůžu i vám
Chcete rozjet projekt? Dejte mi vědět a dáme si krátký call, kde probereme všechny možnosti.
Další projekty
WEBOVÝ DESIGN
Tvorba foodblogu Nenuceně
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Rok
Rok
2025
2025
Odvětví
Odvětví
Foodie
Foodie
Klient
Klient
Nenuceně
Nenuceně
Na čem jsem pracoval
Na čem jsem pracoval
Stále pokračuje
Stále pokračuje
milníky projektu
S klientem jsme se na začátku domluvili přesně na tom, o čem projekt bude a co přesně na konci dostane za výstupy.
01.
úvodní zjišťovací workshop
Zde jsem zjistil potřebné informace pro další práci. Workshop zabere od 2 do 6 hodin. Záleží, kolik lidí se do něj zapojí.
02.
marketingovou strategii + služby
Na základě workshopu jsem začal pracovat na strategii a definici služeb/produktů pro firemní zákazníky, včetně Go-To-Market strategie.
03.
propracované materiály
Na konci jsme zhmotnil strategii do propracovaných sales materiálů a navrhl firemní landing page, která bude sbírat leady.
Problem :
The original ShopEase e-commerce app faced several usability issues that hindered user satisfaction and conversion rates. Users found the navigation confusing, the checkout process cumbersome, and the overall interface outdated compared to modern e-commerce standards.
These pain points resulted in higher bounce rates, abandoned carts, and a lack of customer loyalty, highlighting the urgent need for a comprehensive redesign.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
Challenge :
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.
Solution :
The redesign sprint focused on creating a more intuitive and visually appealing user experience. Navigation was simplified with a clear, consistent menu structure and prominent search functionality, allowing users to find products quickly and easily. The checkout process was streamlined by reducing unnecessary steps, providing clear progress indicators, and integrating popular payment options for convenience.
The new interface adopted a sleek, modern aesthetic with ample white space, clean typography, and cohesive color schemes, making the app feel both fresh and trustworthy.
B2B
Rád pomůžu i vám
Rád pomůžu i vám
Chcete rozjet projekt? Dejte mi vědět a dáme si krátký call, kde probereme všechny možnosti.
Chcete rozjet projekt? Dejte mi vědět a dáme si krátký call, kde probereme všechny možnosti.
Rád pomůžu i vám
Chcete rozjet projekt? Dejte mi vědět a dáme si krátký call, kde probereme všechny možnosti.